I've been dwelling in a peculiar mental space over the past couple of weeks.

It's like rewinding time to 2008, watching people anxiously queue outside banks on the morning news, all while I'm busy onboarding new clients. Financial markets seem to be spiraling downwards, and though it's a familiar scene, it's no less unsettling each time it occurs.

But, in the midst of all this, I'm reminded of an interesting paradox. Despite every economic downturn, businesses with compelling products, a rapt audience, and profitable unit economics continue to thrive, secure funding, and expand their teams. That's precisely the scene at GetFresh Ventures presently.

The Seed funding landscape remains robust. True, valuations are experiencing a squeeze, but top-tier businesses are still securing investments. We've even managed to secure fresh capital for one of our portfolio companies just today, with another set for next week.

These businesses are characterized by solid fundamentals: a comfortable runway, increasing traction, lower acquisition costs as competitors retreat, a burgeoning talent pipeline, and dedicated leadership. It's a glimmer of hope in the middle of a seemingly dark period.

Don't get me wrong, I understand the reasons behind the prevailing pessimism. If you're part of a later-stage company that has overspent on growth, raised funds at astronomical valuations, and is burning through cash with no clear route to profitability, you're likely not feeling too optimistic. And your investors are probably sharing that sentiment.

However, there's a silver lining in all this, particularly for fund LPs. There's a growing emphasis on the investment potential of a company's go-to-market strategy. I recently heard a leading VC ask about one of their new investments, "Do they know how they're going to achieve those revenue projections? And at what cost?" It's a pertinent question, one that perhaps wasn't asked as often as it should have been in the past.

Previously, you might have been able to secure funding without a clear roadmap to your projections. Now, however, the financial climate is forcing everyone to be more strategic and realistic. Companies are expected to back their plans with tangible numbers and traction. This results in a shift towards more concrete strategies to identify and attract a loyal audience, and away from the more scattergun approach of throwing everything at the wall and seeing what sticks.

In this new environment, companies built on the principle of profitable growth are the ones securing funding at more reasonable valuations. It's an interesting shift, and one that strikes me as oddly refreshing.